Welcome to
Ideal Standard
at ISH 2017

hall 3,
level 1,
stand C 11

Who we are

Visit our booth

Discover our innovations

Learn about our BIM expertise

Download the press kit

Contact us

Visit our booth

Find us


We are looking forward to welcoming you at our stand:

Hall 3, level 1, stand C 11


Visit the booth to experience the power of new technologies for the building industry, such as Virtual Reality with HTC Vive and Augmented Reality with Microsoft HoloLens.

Tuesday 14th


Opening day


BIM session

Jakob Przybylo
Dipl. Ing. MAS CAAD (ETH) Arch
(VP Building Smart)


Customer dinners

Wednesday 15th


PR Conference


European media dinner

Thursday 16th


BIM session

Jakob Przybylo
Dipl. Ing. MAS CAAD (ETH) Arch
(VP Building Smart)


Water Saving Session

Professor Jacob Tompkins OBE
(CEO Waterwise)


Chill out on booth

Customer dinners

Friday 17th


Hygiene Session

Dr. Vicky Katsemi
(EMEA Marketing Manager, Pall Medical)


BIM session

Emil Augustsson
(Digital Content Manager BIM Object)


Customer dinners

Saturday 18th

Consumer day

Discover our virtual bathroom at the Ideal Standard ISH stand

Discover our

Unprecedented hygiene: Aquablade®

The revolutionary Aquablade® flush technology today optimizes the water flow within the bowl

Durability: Ceraflex

Ideal Standard’s new Ceraflex® range offers a high standard in bathroom and kitchen fittings.

Sustainability: Intellimix

A highly innovative appliance, Intellimix is fully automated and delivers both soap and water from a single outlet as it combines a sensor tap with a built-in soap pump.

Infection control: Markwik & Ceraplus 2.0

The new Markwik 21 and Contour 21 clinical basin, tap and fitting ranges offer unprecedented hygiene innovation and bacterial prevention.

Easy installation and design freedom: Archimodule & Easybox

Archimodule, the modular fittings system from Ideal Standard delivers total bathroom configuration flexibility.

Easybox incorporates FAST-FIX, an innovative mounting concept to deliver simple, effortless installation in every potential mounting situation.


Our flexible furniture options give you a world of choice when creating the perfect bathroom.

Ideal Standard has a long tradition of innovating across the ceramics and fittings categories, and we are delighted to introduce our latest projects, launching in 2017 – 2018.

Thin ceramics: Ipalyss with Diamatec

The high-end, ultra-thin design of this luxury product range was made possible through the creation of an extremely durable ceramic material.

Evolved shower design: Idealrain Evo & Evo Jet

Ideal Standard’s leading Idealrain shower system collection is evolving, with improved design and two new handshower product categories: Idealrain Evo and Idealrain Evo Jet, slated to launch in early 2018.

Luxury & functionality: Connect Air

Slim, modern and sophisticated— Connect Air, Ideal Standard’s new range of taps, launches in October 2017. Inspired by the organic flow line of water, the Connect Air taps are exceptionally slender, sophisticated and sustainable.

Building information
modelling (Bim)

What is BIM?

BIM is an acronym for Building Information Modelling. BIM describes the means by which everyone can understand a building through the use of a digital model which draws on a range of data assembled collaboratively, before during and after construction. Creating a digital Building Information Model enables those who interact with the building to optimize their actions, resulting in a greater whole life value for the asset.

How can BIM help you?

BIM brings together all of the information about every component of a building, in one place. BIM makes it possible for anyone to access that information for any purpose, e.g. to integrate different aspects of the design more eff ectively. In this way, the risk of mistakes or discrepancies is reduced, and abortive costs minimized.

Ideal Standard is BIM-ready

The future of the construction industry is digital, and BIM is the future of design and long-term facility management; it is government-led across most of Europe and it is enacting change across all industries. Ideal Standard was one of the first industry leaders to include BIM creation in our new product development processes in 2013; we now have more than 4,000 BIM-ready products in our portfolio and over the next year we aim to increase this number by 50% in all markets. All our BIM files are developed from prototype to end product by our product expert engineers and designers so you can be assured that they are 100% accurate.

Stop by our stand at ISH to see how BIM can be also used in Virtual Reality and Augmented Reality water projects.


Ideal Standard has developed complete solutions across a number of key sectors, which we continuously streamline and improve.

Healthcare: Nobody looks deeper into infection control

  • Cooperation with regulatory bodies to define health and safety standards
  • Development of products in partnership with academics and health experts
  • Complete solutions that don’t’ allow for bacteria to hide or spread anywhere

University College Hospital – London, UK

St. Pancras Train Station – London, UK

Public / Commercial: Intelligent solutions when efficiency is key

Our range of solutions for the public and commercial sectors:

  • Reduce TCO (Total Cost of Ownership)
  • Ensure maximum convenience with minimum use of water and energy
  • Provide utmost hygiene in highly frequented places
  • Comply with all international and national norms and requirements

Residential / Hotel: Flexibility of ranges & solutions

Our solutions for residential and hotel spaces span cross-category products, including fittings, ceramics and furniture at all price ranges and are:

  • Suitable for all ages and abilities (children, elderly, disabled)
  • Easy to develop and remodel over time
  • Focused on both style and convenience
  • Easy to clean /maintain / repair
  • Safe / Accessible

Residential building – Dresden, Germany

Who we are

A new look for Ideal Standard

To reflect our pursuit for connected intelligence that drives innovation in the sanitary industry, we’ve created a new brand identity, which we’re proud to reveal for the first time at ISH. Our new logo is composed of two interlocking rings that represent Ideal Standard’s connectedness with our customers: a symbol of seamless partnership and dynamic water flow, enabled by connected intelligence.

Connected Intelligence

Global megatrends have a significant impact on the use of our most precious resource, water. Demographic change, the need for sustainability, the fight against infection in healthcare environments and the increasing digitalisation of our lives require more holistic solutions. Architects, contractors and plumbers today look for intelligent solutions that meet their needs. Consumers require higher sustainability and an enhanced experience, great design with great functionality. That’s why it is our mission to empower professionals with water Intelligence and why we’re investing heavily in new products and technologies, with a full pipeline of innovation ahead.

Innovation Streams

Our innovative bathroom solutions in Residential, Commercial and Healthcare combine our unique engineering capabilities, manufacturing expertise, and in-depth customer understanding that we have built in the past 100+ years. Our next wave of innovations addresses global megatrends: 1) our residential solutions provide unprecedented convenience & flexibility, 2) our commercial solutions stand out with cost efficiency and durability, 3) our healthcare solutions look deeper into infection control and provide uncompromising hygiene.

Ideal Standard is investing in more than just product innovation. We are creating a robust experience of doing business with us, making it easy and convenient to connect with us: across categories, through enhanced digital interfaces, and value-added services. Helping our customers advance their business is what Connected Intelligence means for Ideal Standard.

Contact us


Please fill out the form to download the press-kit

*) Required fields

Press contact


Send us a message

*) Required fields